5 Great Ways to Delight Your Customers This Christmas Season

Christmas makes me happy no matter what time of year it comes around.
Bryan White

A Happy Customer is a Key Business Asset

Your job as the owner of your company is to figure out how your business can attract more sales this holiday season.

The months leading up to January are the months where many companies make the majority of their profits for the entire year. Up to 40% of a small business income can be generated in the final two months of the year.

If you are wondering how you can get more of those sales, here are five techniques that will boost both awareness and sales this holiday season for your business.

1. Giving Them What They Want

If you want a customer to shop with you, exceed their expectations this holiday season.

Give them what they want and more, offering one of a kind promotions and sales events that are spread out over the months leading up to the new year. Begin launching your deals right during October, and continue doing so right up to the last hour.

As the final week of holiday shopping approaches, give those last minuet shoppers exactly what they want, free or overnight shipping options. 

2. Appreciate Your Customers

During the upcoming holiday season, you have a unique opportunity to thank your customers for their continued support all year.

These customers have help you grow and thrive, and now is the time to show them how much you appreciate their business.

Send your customers a hand written holiday card, or send them a direct email message that is not a canned form letter. Surprise your customers will a special promotional code that is exclusively for them. Create a video of your employees saying thank you, and post it across all your social media profiles. The next time they make a purchase, surprise them will a small gift as a gesture of appreciation.

3. Sneak Peek for Valued Customers

Who doesn't love being part of a secret?

The next time you are rolling out a new product or service, create some added buzz by telling your valued customers first.

Either let them know they have first shot at the new product, or that you will be offering them a period in which only they can buy the merchandise before it hits the global market. Letting your customer feel exclusive can really go a long way in promoting loyalty for the upcoming year.

4. Give a Holiday Party

While most people are already accustomed to the idea of parties during the holiday season, plan something special for your customers this year.

Send invitations to all your best customers. This is a great opportunity for them to interact with your staff, and although most will not come, the invitation alone will not go unnoticed.

This can help to put a human face to your business, and give your customers the ability to bond with you on a more friendly level. 

5. Giving Customer Satisfaction

Take into consideration that throughout the year many of your customers have been providing feedback about your service and products.

Customers either voice their concerns on the phone or through social media outlets. Take the time to let these customers know that you not only hear their concerns, you are making an effort to address them.

Whether you have updates or improvements for a certain service or product, announce it to customers as a result of their feedback. Let them know they had a hand in the change, and encourage them to try the product again at a significant discount. If they have previously purchased the item and you made changes to improve, give these customers the chance to try and comment whether or not the improvements were effective.

Make the Most of Christmas This Year

During the months leading up to January, you have a very small window in which to dazzle your customers. If you want the new year to be your best year ever, you have to finish this year on a high note.

The one thing that all customers like is appreciation for their business and their feedback.

Making sure that you connect on a more personal level with your customers, will go a long way towards gaining their loyalty. Taking the time to go that extra mile this Christmas will have serious positive effects on your business long-term.

ARE YOU INSPIRING YOUR CUSTOMERS THIS CHRISTMAS?

At Roundhouse, we believe that satisfied customers are at the heart of every successful business. We get to know what your audience wants and work find new ways your business can deliver even more to the only people who matter - your customers. Our talented team of experts works closely with you to create precisely what you need.

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If you enjoyed reading this article, you may also enjoy the following:
1. How mobile websites boost sales.

2. The key to establishing a great brand.

3. 3 Ways to build customer loyalty.

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