4 Ways To Deliver Great Content to Your Audience

by Saul Edmonds

How to Infuse Your Content with Value

Try not to become a man of success, but rather try to become a man of value.
Albert Einstein

The Drive To Create Great Content

More business owners are discovering the benefits of content marketing.

The key to an effective content marketing strategy is fresh content - that is specifically relevant to your niche audience.

When formulating a content marketing strategy, a useful starting point is to define key problems that concern your customers. The next step is to publish regular content that delivers solutions to this problem, with links to your website.

A winning content marketing campaign will incorporate authenticity and usefulness, relevancy, and inspire action.

To make the most of your content marketing initiatives,  learn more below.

1. Be Authentic

Each year, consumers are becoming more informed.

People research wide ranging topics with the simple click of a mouse.

Content marketing is a means by which to educate your audience. Let your customers, prospects and industry associates learn more about you, your brand message and your business. Content marketing is a cost effective way to showcase expertise and provide genuine assistance on a consistent basis. There is also the opportunity to become an authority within your industry. This will give you long term credibility while earning the trust and respect of your readers.

2. Be Useful

Discover the benefits of a two way conversation.

Traditional advertising is one way only - communications go from the company to the reader - and end there. Content marketing via social media welcomes customer participation. Get your customer interacting by way of hashtags - to give you feedback and connect with you on more direct level. If you are not setting up your business to listen closely to your followers, you may be left behind in the near future.

If you can anticipate the needs of your audience - and empathise with them while providing cost effective solutions - you have a much better chance of winning new leads. 

3. Be Relevant

Technology has empowered your audience.  

Information is shared at lightening fast speeds.

By the time the information hits the social media waves, it is already yesterdays' news.

If your social media & web content is not fresh & relevant, your buyers may look elsewhere.

Before launching your content marketing initiatives, take the time to include a flexible content strategy which enables you to take advantage of the top industry topics in your niche. Follow relevant hashtags and make a personal commitment to stay informed. Incorporate this information into your content development to ensure your customers stay abreast of latest industry developments.

4. Inspire Action

If you invest in the creation of an infographic or video that is tailored to the needs of your audience - don't make the mistake of many content marketers and stop there.

Make sure that you provide your audience with simple and easy ways to share that information and connect more with you. Whether it is retweeting your content, liking your posts, commenting on it, or referring it to their inner circle - ensure that all popular social sharing buttons are prominently integrated into your content. 

Find creative ways to keep your audience engaged. Win over competitors' clients with useful information. Watch for any opportunity to get your customers involved on your pages. Provide announcements of new releases, links to free videos or e-books, or ask them to sign up for a free webinar you are hosting.

If you can stay one step ahead of your competition, you can acquire the lion's share of the market.

A dedicated content strategy will help your company stand out in a crowded marketplace.


At Roundhouse, we understand how a cost effective content marketing solution can add significant value to your bottom line. Encourage your customers to learn more about you, your brand and how your business can provide genuine assistance to them. If you want to learn more about how to include tailored content publishing within your marketing strategy, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today


Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Storytelling and Business Innovation

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


5 Great Content Pieces You Can Make in Less Than 5 Minutes

by Saul Edmonds

Learn how to Make 5 Content Pieces Made in Under 5 Minutes

Productivity is being able to do things that you were never able to do before.
Franz Kafka

Creative Content Ideas That Work

Creating content for your website does not have to be an epic task that takes hours or days to go from idea to concept.

It is possible to create compelling content in record time with the right strategy.

You may be surprised to learn that there are actually ways you can create quality content in less than five minutes.s. Here are some top tips and tricks that will allow you to create some impressive content in less time than it will take to read this article.

1. Use Video To Answer a Question

Choose a subject that you get the most questions about. Then answer that question while using video.

There are several free programs available that will allow you to record and upload a high quality video quite easily. Most smartphones today have a video feature that can then be sent to an email and uploaded on your website. Look over your FAQ page for a subject that is being asked frequently, and spend five minutes telling your audience how to fix the issue. Place an introduction paragraph before the video, and within minutes you just added some fresh content that is both relevant and search worthy.

2. Sharing Albums of Photos

When it comes to getting more sales, never has the old adage been truer that a picture is worth a thousand words.

The picture might not tell the whole story, but adding it to your website blog in minutes in a definite plus. If you recently held a seminar or special event, upload the album and allow your customers to enjoy. Many who did not attend will love to see the action up close and personal, and if you employ the power of the social media button, they can share that content with their inner circle with the click of a mouse. Now that is what you call an easy upload with huge potential.

3. Reflecting on a Quote

Choose your favourite quote or a picture that has some sort of inspirational message on it and elaborate why this touches you.

This is so easy it might be done in less than five minutes if you get good at it. Simply find a picture or quote that has significant meaning to you. Type out your thoughts or again upload a short video as to why this message is so important to you. The reflection on the message does not have to be long at all. Give your reading audience something that they can think about or share with their family and friends. At the least, you get interaction and the chance for your thoughts to reach a whole new audience.

4. Gather Up Your Favourite Links

Share some industry links related to your niche with your customers.

Social media allows your message to be seen by thousands in seconds, so choose a link to a product or service related to your niche that could actually help out your clients. Then when you check your analytics later in the month, observe which of your posts got the most interaction, compile a grouping of the top five and add more links to the list.

5. Updating a Blog Post

Look for a blog post you previously made and simply update it.

Maybe you have changed your position or modified your thoughts, maybe the product has since upgraded, or maybe your ideas in the post needed more clarification. Change the publishing date of the post after you make the changes, and hit the upload button. Now you have a fresh piece of content that took minutes to create. It appears new, and provides your audience with fresh and relevant content.

Getting Creative With Your Content

These are just a few ideas to give you the chance to add fresh content to your website in minutes.

Many people over think this process, and they wind up not posting anything for days because they get overwhelmed. Start small and just add one new piece of content a day, utilising 5 minutes of your time maximum.

As you get better, you will find other ways to add more content in less time, making your customers happy, and giving the search engines a reason to come back to your website over and over again.


At Roundhouse, we know that quality content is the cornerstone of every effective content marketing strategy. Content marketing is a long term strategy that works to build your brand and engage your audience on a consistent basis. If you want to learn more about how content marketing can work for you and your brand, give us a call today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today


Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Encourage Your Website Visitors to Stay Longer

by Saul Edmonds
How To Encourage Your Website Visitors to Stay Longer.png

Boost Sales by Encouraging Your Online Visitors to Stay

"Do what you do so well that they will want to see it again and bring their friends."
- Walt Disney

Increase Customer Engagement 

If your website experiences a high bounce rate, or if your visitors are clicking the back button just seconds after they hit your homepage - it can be from a number of factors.

Here are a few ways to encourage your website visitors to stay longer and engage more with your website and brand online.

Try Adding a Compelling Video

If you have something important to say and it takes many thousands of words to say it, why not say it with video?

A professional video offers people an opportunity to engage more readily with your content.  A ‘user friendly’ video delivers key information to your target audience in a compelling and easy to digest format.

Creating a professional video today is surprisingly affordable. Video offers numerous advantages with regard to encouraging visitors to remain onsite.

People simply love video content. Consider including video content in your website and online marketing strategy to immediately boost engagement.

Break Up Your Text

Think about landing on an interesting website, only to find the content arranged in one giant paragraph without any page breaks or layout styling.

Look at your content from the eyes of your visitor. Make it easy for them to not only read, but to understand as well.

Each paragraph should have a maximum of five sentences. Try to incorporate an image in the text to break up all those words. Add bold and italic styling to your keywords so they jump off the page and stand out more.

Implement Internal Links

When visitors come to your website, they are looking for information.

This is the perfect opportunity to give them what they want while providing an opportunity to learn more.

For example, within your blog posts or other content - why not link some of your keywords to related information on your website?

Help your visitors to discover more about your company and services. Build ongoing engagement with your information and resources.

Without any internal links, your visitors may be reading your content and then simply leaving your website. To boost engagement, place a link within each paragraph (or at the end where appropriate) to other relevant content elsewhere on your website. 

Internal linking will lower your bounce rate significantly and increase time spent on your website.

Create Your Calls to Action

To really keep your website visitors engaged, all you really have to do is ask them to stay. Clear calls to action ensure you tell your visitor what to do next – phone your office, set an appointment, leave a comment, share your content, learn more.

Your website is about sharing relevant information with your target audience. Offer interesting and diverse content that includes video, articles, information and images. Actively encourage your visitors to contact you and get involved.

Check Your Stats

Finally, always check your website analytics to ensure that your website is technically optimised for viewing. You may find that your keywords are not relevant to content or that some pages are taking too long to load. Use that information to consistently improve your user’s experience.

Is your Website Engaging Your Audience?

Roundhouse has been providing web design and online marketing services since 2001. From web design and development, to creative content and online engagement strategies - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. We can help you grow your business online.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified online consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 5 Keys to An Effective Website Homepage

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

Why an Engaging Content Strategy is Essential for SEO

by Saul Edmonds
Engaging Content Strategy

Engaging Content and Search Engine Results

“Content, in order to connect, has to be really powerful.”
– Stacie Bright, Unilever

Google Rewards Engaging Content

The latest algorithm updates to the search engines means that - it is more important than ever to implement an effective content strategy - if you want to remain competitive online.

When you create compelling content on your website, you tell the search engines - as well as visitors - that your business is actively providing up to date information for your industry, your peers and your customers.

An engaging content strategy will ensure that your website ranking gets a boost - thus increasing search engine referral traffic.

Quality content provides a cost effective marketing solution that delivers real results long term.

Google is constantly updating, improving and modifying their search algorithm.

The latest algorithm changes make it clear that Google is placing much more relevance on longer content, correct grammar, and outbound links to other quality websites.

Quality Content Boosts ROI

A content strategy is a surprisingly affordable marketing option that delivers measurable results.

Blogging Benefits

Creating a blog for your company is one of the easiest ways to generate fresh, highly relevant content for your website.

Blog posts can consist of articles, photos, videos, testimonials and product information. Your blog is a great way to keep your customers and prospects informed, share more about the personal side of your company and offer greater information about the range of products or services that you provide.

Blogging is also a great way to establish your brand and talk about the things that are important to you and your business. Remember that branding is all about ‘telling your story’.

You will find that your website gets a fresh surge of targeted traffic each time new content appears.

Blog content doesn't always have to be product or service related, simple posts about news in your industry will also engage readers and inspire them to return to your website and learn more.

Another way to use content to promote your business is to do a guest post - featured on an external blog or publication.

Posting an engaging and relevant article to a high ranking blog will not only send you new traffic, it will tell the Google search engines to place more importance on your website overall. Guest posts build high quality links to your website, and give the search engines more reasons to improve your ranking.

In addition, your brand awareness will skyrocket - as quality posts will be seen by authorities within your industry.

Grow Your Audience

Get creative with your content strategy and your website will benefit long term.

Consider video blogs and podcasts as an alternative way to promote your company information and grow traffic. Place short videos on Vine, Google+ or Instagram. Additional traffic from high ranking social sites will improve your SEO and show the search engines that your content is relevant and targeted.

Content strategy does take ongoing commitment to ensure success. Many business owners simply do not have the time to implement a consistent, content rich strategy. If this is you, why not consider hiring a specialist to help? 

Whether you hire someone to assist or decide to implement your strategy on your own, you can expect that your website will significantly benefit across a number of areas.

Go get blogging, today!

Is your content strategy working for your business?

Roundhouse offers premium content marketing services at an affordable price. Make the most of your online strategy and promote your business effectively across all your channels. Since 2001, we have helped hundreds of businesses grow their business in the online space. We are dedicated to your success.

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 1300 727 749

email : us@roundhouse.cc

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Ways to Boost Your Sales With Social Media

2. How to Grow Your Business with Customer Testimonials

3. Get More Business from your Business Card

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

by Saul Edmonds