Enhance Your Reader Engagement With These 9 Subheading Tactics

Headlines twice the size of the events.
John Galsworthy

Boosting Your Reader Engagement With Subheading

Subheadings are a great way to supplement article titles.

The subheading gives the reader just a little more information than the title, and it makes it very easy for them to scan and make a decision on whether the piece is worth reading or not. The subheadings also allow a reader to stop at certain points within the article and bookmark, coming back at a later time to continue reading.

Those breaks in the action are essential, and here are the top 9 ways you can boost reader engagement by using them.

1. Getting Witty

The subheading helps to boost your content, allowing the reader to easily scan down the page to information they find most relevant. The subheadings also help the reader to understand the entire article quickly when it is broken into smaller pieces.

2. Providing Structure

The subheadings are in a sense the framework of the article. By expressing your thoughts in small pieces, the entire narrative of the piece begins to flow more easily. The reader will get the important information first, giving them the option to continue reading or simply skipping to the next subhead. This will keep them engaged on the page much longer.

3. Using Header Tags

If you are not familiar with header tags, it is how the search engines find relevant content and rate it on the page. Those header tags have great value on your website, and Google will definitely take notice if the tags are all related to the content and the overall theme of your website. The header tags tell the search engine spiders which content is important, and the web page gets valued based on how relevant the tags are related to the copy.

4. Adding Internal Links in Subheadings

Once you add an internal link into the subheading, it is hyperlinked to another page on your website. This holds huge relevance with the search engines. By offering similar content on the same website, you are making life easier for your readers, and the search engines reward you for this by moving your pages up the organic search results. These links will give your customers more information and keep them engaged on your website for longer. Both pluses in yours and the search engines eyes.

5. Long Tail Keywords in the Subheading

The long tail keywords tell a more detailed story, and help to improve your pages rank too. By being more specific, you make it easier for your followers to find your content in the future as well. Simply putting mobile apps in the header will attract an audience, but Mobile Apps in Sydney will attract a more specific buying audience. The search engines pick up on those long tail keywords and place you closer to the top of the page when your content matches the keywords consistently.

6. Clarity And Simplicity

Using simple language will attract a bigger audience. Trying to be novel with your words only limits the audience that can find your content. The subheadings work to attract an audience and give them a reason to read further. 

7. Being Flexible

Subheadings enable you to effectively implement other types of characters into the paragraph. When you use a subheading to describe the benefits of a particular product, follow with bullets, indents, or numbers to go into more detail without confusing your audience. The list can either be descending or ascending, whichever is more relevant to the subject matter.

8. Providing the Right Balance

The subheadings will let you elaborate on a desired subject just enough. Each subheading can address a topic, short and sweet. New topic, new subheading. This makes the content flow much easier.

9. Ending on a High Note

The subheadings in the final section of your article should really drive the point home. This meaningful conclusion will both influence your reader and give them something more to think about after they are done.

Implement subheadings into your content and you will see reader interaction increase tremendously with every article that you add to your website or blog.

ARE YOU OPTIMISING YOUR ARTICLES FOR YOUR READERS?

At Roundhouse, we understand that your customers want to learn more. Help your customers discover more about your business, with relevant articles that are targeted to their needs. Take the time to use subheadings to enhance readership. 

Article marketing is a part of a broader content marketing strategy. If you want to learn more about how to use content marketing within your business, why not contact us for a friendly chat?

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