Small Business Marketing Tips

'Small business is a big deal.'

Bob Beauprez

The Art of Creative Marketing for Small Business 

Working with a small marketing budget doesn't mean that you cannot compete with the bigger companies - who may have very deep pockets when it comes to advertising. 

Getting creative with your marketing campaign will allow you to craft the perfect strategy for any product or service you are promoting. An effective promotion strategy includes marketing your products and services to a targeted audience that is eager to spend their money. 

Get Focused on Results

Here are 4 ways you can maximise your marketing efforts with a small budget.

Pushing the Envelope
When you are in a position where you can no longer work on a marketing campaign that you have implemented in the past because of a tighter budget, you have to find ways to get creative. 

This often requires some thinking outside of the box to acquire the same end results - with a much smaller amount of money to work with. These times are often when incredibly unique ideas come to the surface. These ideas are fresh and innovative and attract consumers who have ceased listening to the same old tired marketing campaigns. Let this challenge be a positive and use it to your advantage rather than letting it bring down the efforts of the team.

Stay Focused on the Task at Hand
You can not possibly do everything when it comes to working a new marketing campaign on a tighter budget. Just because you have fewer resources does not mean that you have to spread yourself so thin that you become ineffective at all your duties. 

Realise the job has to be completed and focus on the areas where you excel. Pay closer attention to the analytics and focus you time and effort on the areas of concern that will yield the best results in the shortest period of time. Be specific, stay targeted, understand your customer better and concentrate on a few specific areas.

The Keep it Simple Campaign
When you have a larger marketing budget, many advertisers make the mistake of trying to squeeze as much as they can into the space provided. Often this can lead to over complication to the point where key objectives become obscured. 

One benefit to working with a very limited budget is that you have to get back to basics. 

You have to keep it simple, and that can be a positive thing when it comes to reaching your audience. The attention span of many people has dropped significantly since technology provides everything instantly to them. 

Get your campaign down to the bare essentials. Define your strategy, make the message clear and keep it simple.

Avoid Following the Sheep
Too many marketing campaigns simply follow the lead of other bigger campaigns, and in a sense they all just lead the sheep to the same place. 

Once you get your audience interested in your product or service, implement targeted strategies to drive targeted traffic to your your website or your social media pages with new and creative ideas that spark their interest. 

If you build your campaign with these simple techniques in mind you will able to pull off very big things on a very tight budget.

Cost Effective Marketing for Small Business

Do you need a cost effective marketing campaign for your small business?

Roundhouse has been providing quality marketing and services since 2001. We work closely with you to understand your budget, your brand and your business. Our customised solutions are designed to deliver you more - more value and more market share.

Get started now. Contact us here.

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If you enjoyed reading this article, you may also enjoy reading about the following:
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3. Creative Marketing with Booklets

Roundhouse - The Creative Agency

Author - Saul Edmonds 

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