11 Reasons Why Your Website Isn't Working

by Saul Edmonds

11 Reasons Why Your Website Isn't Selling (As Effectively As It Could Be)

Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.
W. Clement Stone

Less than 10 Seconds To Impress

Recent studies have revealed that a visitor to your website will decide within the first ten seconds if they want to stay around or not.

  • If people find something of interest, they will increase the time on your website.

In a world where seconds count for everything, you have to make the most of your website so your visitors are staying longer.

Avoid these 11 problems on your website and you have a better chance of increasing traffic and engaging visitors.

1. Visuals of Low Quality

The content on your website may be written well, but if the visuals are low quality, visitors will not stay for long. A high quality image attracts attention and gives the appearance of authority and professionalism. 

2. Zero Testimonials and Reviews

If you have no testimonials or reviews on your website you are missing out on a key opportunity to gain customer trust. Telling your customers a product is exceptional means nothing, they want to hear it from an impartial third party source first. 

3. Poor Choice of Colours

The colour scheme of your website can definitely have a key impact on traffic and sales. If your color scheme is too loud or distracting, your business may appear to be less than professional. Too boring and dull, you lose interest from visitors. You have to find that happy medium to keep sales coming in.

4. Information That is Outdated

Nothing loses customer interest more than seeing information on your website that is dated. If the copyright information at the bottom of your page says 2007, it might be time to look over your website for areas that need updating. New and fresh content can have a big impact on the visitors to your website.

5. Making Items Hard to Find

How can you sell anything if the potential customer can not find it? The links on your home page need to get people to the items they are looking for quickly. The longer it takes them to find items, the better chance they go to your competitors.

6. Not Mobile Friendly

Now might be the time to open your website on your smartphone and see how easy your buying experience is. If you cannot navigate the site easily, chances are the growing population of buyers who shop with their phone cannot either.

7. Contact Information Hidden

When a potential customer arrives on your website, they like to know they can reach the website owner quickly with questions or concerns. You may be familiar with the feeling of when you shop in a retail store - and all the sales associates seemed to have vanished. Live chat, contact info on home page, and your telephone number clearly visible - are all valuable ways to increase buyer confidence.

8. Focus on the Customer

There should be sections of your website dedicated to answering the needs of your buyers. A FAQ page is the perfect way to let the visitor feel their concerns are addressed, without them having to search around for information. If the information they need is readily available, they will feel like a valued customer.

9. Sign-Up Information

If a customer must sign-up at your website before they can purchase anything, you are placing an unnecessary hurdle in the way of sales. Most people already associate these tactics with the arrival of spam mailing in the future. 

10. The Autoplay Feature

If a customer arrives on your page and is met by videos or audio that plays the instant the page opens, they will more than likely hit the back button and disappear forever. Turn off the autoplay and give the customer the choice to turn it on if they really want that information.

11. Incredibly Slow Load Times

Digital technology has made it possible for customers to get the information they need instantly. If they arrive at your website and have to wait for the pages to load, they will grow impatient very quickly. Don't expect a visitor to wait longer than a few seconds or they will leave your website. If you can find ways to lessen the load and quicken up the speed on the site, you have a better chance of keeping customers on your website.


At Roundhouse, we understand that online marketing begins with an effective website. Your website is the cornerstone of your brand and your business online. An effective website - that converts visitors into customers - is a key business investment. Please call us today, if you want to learn more about how the right web solution will deliver you a measurable ROI.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The Top 7 branding mistakes.

2. 5 Signs that you need a logo redesign.

3. Top tips for choosing and buying a great domain name.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


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Small Business Web Design 101

by Saul Edmonds

4 Ways to Boost The Effectiveness of Your Small Business Website

"Behind every small business, there's a story worth knowing." 
Paul Ryan

Build Your Business Online

The internet has made it simple for just about anybody to build a website in virtually no time at all. The problem is that these websites are simply taking up real estate and do not provide a very good user experience. The aim of any business website must be to genuinely engage the target audience, provide relevant information and encourage conversion. 

Planning for Online Success

Here are a few things you must consider before building a new website for your small business.

1. What Do You Want?

Determining precisely what you want your visitors to do when they enter your website - is a key consideration in the preliminary building stage. 

If your only goal is to build a mailing list, then the homepage of your website must have an easy to use newsletter sign up box that is clearly visible and conveys that message perfectly. 

The call to action is how you reach that desired result, so before you begin - it is important to know exactly what you want your visitors to do when they find your website.

2. How Can Your Business Stand Out?

One of the key elements in the designing phase is deciding what separates your business from the competition - and then telling the world. This will inform your web design brief. 

Your message needs to be conveyed in a way that attracts customers to your business in a good way. Be positive - focus on where your business excels and use that as your point of interest. 

By focusing on the strengths of your business, you proactively build your brand while emphasising key points of difference. Your website visitors should be immediately aware of what makes your company the best in your industry.

3. How Much Money and Time Can You Commit?

If your website is going to look professional - and really work to build your business online - it is going to need commitment and dedication to achieve this outcome.

Consider your website as a direct extension of your business. It should align closely to your brand and represent your message consistently and clearly throughout.

An experienced web designer - who can help to portray your business in a professional manner -  is your best option for attracting more customers. 

4. Putting All the Pieces Together

Now that you are headed in the right direction, it is important to take into consideration a few of the following elements. 

  1. Your website content - Ensure that your your content reads well. The goal is to help your visitors to easily learn about your products and services. Content should be organised in a way that makes the website flow and must never appear too cluttered. 
  2. Keep it simple - Simplicity is always best it comes to the overall web design. Prioritise your audience with a user centric design solution. 
  3. Calls to Action - Make it easy for people to take the next step. Use calls to action prominently throughout your site to maximise lead generation.
  4. Customer Testimonials - Testimonials are a great way to showcase your success and to build trust with prospects.
  5. Blog - Keep your customers up to date with the latest information regarding your business and your industry. A regularly updated blog is a great way to keep visitors engaged over the long term with returning regularly to visit your site.

The right website solution for your business has the potential to add significantly to your bottom line.

Grow your business online with a high converting web design that connects with your unique target audience.


Roundhouse has been delivering world class web design and development services since 2001. Our key goal is to grow your business and boost your profits online. Our in-house team of dedicated web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top Tips for a Highly Converting Website Design

2. Web Design for a Positive User Experience

3. 4 Top Reasons to Consider a Website Redesign

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Web Design : How to Deliver a Positive User Experience

by Saul Edmonds

Web Design : Custom Designed for Users

“To design is to communicate clearly by whatever means you can control or master.” - (Milton Glaser)

Web Design for User Experience

A positive user experience (UX) resides at the heart of every quality web design. 

An effective web design creates a dialogue between a brand and its users. A user-centric web design and development process ensures that design is driven by only people who matter - your customers. A web design for users is a template for brand success online.

What defines an effective User Experience?

The 'user experience' as a notion has existed since the mid 1990s. It is a broad term that has gained traction in relation to online marketing and digital design. A positive user experience enhances conversion and engagement.

An effective user experience seeks to:

  • Encourage users to remain on your website

  • Offer an enjoyable experience to users

  • Promote easy navigation for users

  • Offer solutions that are relevant and readily understood by users

  • Provide intuitive functionalities to users

How to Plan for User Experience

An effective web design represents a brand while providing practical functionalities that support online objectives. A web design strategy should always be closely aligned with the needs and goals of the user. It is built to cater to customers and prospects. The visual display of information must be monitored to ensure clear communication. A web design should be well branded yet facilitate easy navigation with clear buttons and simple layouts.

A web design process - with an emphasis upon user experience - consists of three developmental stages: research, design and testing / review. 

Research for User Experience

Research for a web design should include the user or target audience in some way. User involvement will improve the process and assist decision making. 

Get feedback from customers and employees. Critically review competitor profiles. Strive to understand the user in combination with your business objectives.

Structure your project to meet the needs of those who will use it. A well designed research stage builds a solid foundation for the design work to follow.

Design for User Experience

A web design 'evolves' from information obtained during the research phase. It is here that ideas move from the theoretical to the practical. The website should be designed to deliver the best possible user experience. Providing a great ux ensures a competitive advantage.

Branding provides a style guide for colour, fonts and layout direction.

The design goal is for 'everyone to win' - where business, brand and user objectives are fully realised.

A usability focus on design will enhance conversion rates and (as much as possible) future-proof the web design solution.

Testing User Experience

After design work is completed, usability must be tested in the 'real world'. Optimising for the user requires monitoring, review and maintenance. Obtain feedback from target groups to identify success and areas for improvement. 

Do you need web design services that are custom designed for your audience?

Roundhouse is a full service creative agency. We have been delivering professional design services for over 20 years. Our web solutions are custom designed to deliver your brand and your business to your customers. We are web design experts who take the time to understand your company and represent you effectively online.

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Talk to Roundhouse. We can help.
ontact us for an obligation free consultation.
iew our portfolio here.


Roundhouse - The Creative Agency
ee our sound design work here.

If you enjoyed this article, you may also enjoy the following:
6 Ways to Increase Sales with Landing Page Optimisation
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5 Top Benefits of a CMS Website

by Saul Edmonds

If you are in the market for a new website or website redesign - you may be considering a Content Management System or CMS. 

What is a CMS?

A Content Management System is a system that is used to manage website content. Well known CMS platforms include: wordpress, joomla and squarespace. Managing content refers to the creating, editing, publishing, and distribution of website content. 

What are the benefits of CMS?

There are many benefits of having a website with CMS.

The most important of these is ease of use.

In fact, at Roundhouse the majority of websites that we develop make use of a CMS. A CMS is our preferred choice for both beginners and established professionals. Read on to find out why.

1. Easy Editing of Web Content

A CMS is easy to update.

No specialist knowledge is required. Every CMS based website owner can easily add their own text, data, blog posts, videos, photos and other content. No technical expertise is required - this saves money as everyone can DIY for website changes. The website owner simply logs in to an Administration panel via the internet.

Your web developer will ensure that your CMS website is designed for updates. This means that your web design and layout will be structured to maintain visual appearance and functionality - even with the addition of extra pages. No additional 'design fees' are incurred. 

2. Value for Money

A CMS Website has a lot of complex functionality built right in. 

This is a real money saver. 

A CMS offers the website owner a range of highly sophisticated features that do not require extensive customisation or 'build from scratch'. 

Every CMS system has an extensive range of options. 

Such functions include instant mobile site generation, built in social media broadcasts and feeds, built in e-commerce features, image upload and publication from smartphones, instant editing, cross browser compatibility, time-based publishing, seo optimisation and much more. 

Note that every CMS offers different benefits. Discuss your particular requirements with your web designer.

3. SEO Optimisation Built In

A CMS Website is friendly to search engines. 

This means that the search engine robots are can easily find, read and reference your information. Being found is the key to SEO and achieving search rankings.

Built in SEO features typically include: easy to customise page titles, headers and meta data; easy to add 'keyword focussed' URLs and easy to customise image alt tags. Optimise these to target your preferred keywords.

A CMS which features social media sharing integration and a mobile-responsive design will also boost SEO performance significantly.

4. Design Flexibility

Even with lots of predefined functionality, a CMS website is still highly customisable. 

A unique CMS design can be customised to best deliver your brand to your audience. 

A CMS website should be visually consistent with your brand style and colour. The design should be refined to enhance conversion, where your website visitors become your customers. Pages must be easy to navigate and product information readily found.

5. Web Analytics

A key element of any website's success is the monitoring of performance metrics. 

The CMS website owner can login to view such analytics as traffic (the number of unique website visitors per day), referrers (where the visitors referred from - for example: which specific links, search engines or social platforms did people click from to arrive at your site?), specific search engine queries and more. 

This is a great way to track the popularity of your website. It helps to better understand your user. A CMS will also provide statistics for page views, time spent on the website, the geo-location of visitors and more.

A CMS web solution has many benefits. From customisable design, extensive functionality and affordability - it is the ideal solution for most small to medium business owners.

Roundhouse is a Gold Coast based web design company that specialises in CMS based web design. We develop customised CMS websites to build your brand online. Contact us to discuss your next project.

Talk to us. We can help.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds