Discover Why Storytelling Leads To Business Innovation

by Saul Edmonds

How to Boost Customer Engagement With Storytelling

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” - Annette Simmons

The Power of Storytelling

A powerful way to develop creative solutions is with storytelling. 

Today companies are looking for ways to solve problems using creative processes. Creative storytelling offers significant benefits to every company. This process is not only much more rewarding for everyone involved, it actually produces more innovative and longer lasting results. 

Here are just a few of the reasons why storytelling can help your company to develop collaborative solutions that deliver a genuine return on investment.

Creativity and Ideas Generation

Creative thinking in business yields measurable results. 

A culture of creativity within an organisation fosters idea generation and nurtures innovation.

A co-creation process involves more people, which in turn generates more ideas. These people can include employees, customers and the wider community. Ideas that are developed within this group inform the story behind your business and your brand. Make use of the experiences of these people to formulate your company story and include useful lessons. This will help define the broader picture of which your business is a part - and determine new ways you can serve and deliver increased value to others.

Telling your story is about sharing your values, beliefs and providing real benefits to every customer.

Use Storytelling To Grow Your Business

Grow your business strategically with story telling.

Include within your story a common problem, then continue the story to identify solutions that resonate with your target clientele.

When you create a story that is compelling to visitors on your website, your allow your customers to envision a solution on their own. When people are inspired by a story or presentation - there is a realisation of how to solve key issues on their own or with your help. These stories simply create new ideas in the minds of your audience. This opens the door for them to new and exciting realities and possibilities. 

From Idea To Story

The key to maximising storytelling is turning a simple idea into an action. 

The story that your company tells must clearly show your audience how you address their particular issue or problem, and then assist with a targeted call to action that deliver a total solution. 

The rewards that follow form part of your story. 
This is how you make the story of your audience part of your story too. 

Too many companies are simply selling a product or service - and expecting the consumers to make the connection on their own as to how these will solve their particular problem. Taking the time however to incorporate storytelling into your marketing can explode your return on investment in just a short time. 

As a business owner, is it valuable to understand that your products and services cannot solve the needs of your audience unless you tell them first.

Storytelling gives you the unique ability to connect your services to the needs of the buyer. This is how creating a unique solution with storytelling can transform your business and the lives of your customers.


Roundhouse has been providing brand development and marketing services since 2001. We believe that every effective brand marketing campaign begins with a story. We can work with you to help to define your story and share it with your audience.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email :

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. A Handy Brand Glossary

2. 5 Signs That You Need A Logo Redesign

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Brand Reputation and the Difference Between Your Business and Your Brand

by Saul Edmonds
Brand-Reputation-and-the-Difference-Between-Your-Business-and-Your-Brand_Brand Reputation and the Difference Between Your Business and Your Brand.png

Brand Reputation and the Difference Between Your Business and Your Brand

Is you business a recognised brand?

Try not to become a man of success, but rather a man of value.

Albert Einstein

One of the more difficult things to determine in your business is deciding at what point your company goes from being a business to becoming a recognised brand. 

Is it the number of likes, positive reviews, or retweets that determines when a business makes that jump to a brand?

Turning your company into a brand that consumers readily recognise will set you apart from others competing in your niche. It is a difficult challenge when you aren't sure what the criteria is for calling a company a brand.

 The best way to define the term brand is to look at your industry from your audience’s point of view. How your customers feel about your company's name will often dictate your brand reputation.

Think for a moment about other companies that are the top in their industry.

What is it about the best cola, the best computer store, the best coffee shop and others that are on the top of your list?

The reason these brands are considered by many to be the best in their industry is due to a consistently high level of performance and effective communication. They may have a ton of competition, but they still deliver a superior customer experience. They don't satisfy the customer’s needs once, they make certain to give more value every time that customer returns. This is how they stay on top for years.

The brand reputation of these companies was forged over time with the consistent delivery of high quality services and products.

Ultimately, it is the quality services, products, communication and total customer experience that separates your business from your competitors.

Building your brand has to begin with the delivery of genuine service, value and excellence. Word of mouth marketing will help to build that brand reputation you need to succeed.

Getting back to the original question then, what is it about your business that makes it a brand?

 It must be about the quality of your service and products, but it also must be about getting your core philosophy into every aspect of the business.

When your customer understands the key values of your brand – and believes that philosophy is within every molecule of your business - you make the move towards being a brand.

Strive to Deliver Value

If the core of your business is about giving your customer more in value than they could ever give you in money – and your customers share in that commitment and belief - you have created a strong brand reputation that will grow your business and increase your profits.

To make the leap from a business to a recognised brand, ensure that the key values within your brand are fully integrated in a real and tangible way throughout your organisation and communicated consistently and effectively to your audience.

Creating a successful brand is all about representing your core beliefs to your target customers.

Effective branding will grow your sales, increase repeat sales and build your business for the long term. 

Is your brand connecting with your audience?

Roundhouse has been providing world class brand and design services since 2001. Our expert designers deliver innovative solutions to boost your leads and profitability. We offer a great range of affordable design options that deliver maximum ROI. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email :

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Social Networking for Business

2. Brand Management for Small Business

3. The 6 Essentials for Effective Brand Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

5 Essential Elements of a Successful Brand Audit

by Saul Edmonds
5-Essential-Elements-of-a-Successful-Brand-Audit_5 Essential Elements of a Successful Brand Audit.png

What Does an Effective Brand Audit Consist Of?

 Many business owners are well aware of the benefits of being a recognised brand.

Your culture is your brand

Tony Hsieh

The brand of your company is really nothing more than a set of intangible and tangible things.

Consider your brand as a collection of stories, activities, statements, and illustrations of your business - that resonate with your customer and inspire them to have a relationship with you.

When those stories create a rewarding experience for the customer, you can expect that loyalty to translate into repeat business.

Being able to keep your brand in a positive spotlight requires you to take a step back.  A brand audit enables you to understand what works – and what doesn’t.

Here are the five basic elements of the brand audit and how you can implement them in your company today.

1. Brand Communications

Take the time to create a think tank within your company.

Review all marketing campaigns that our have conducted within the past year. Include your social media campaigns and determine if the core beliefs of your company were clearly expressed in those efforts.

During this session, gather input from employees and feedback from customers to tailor a more clear and concise message to broadcast to your audience.

2. Brand Positioning

During a brand audit it is important to get a better understanding of where your company's brand ranks in comparison to competitors in your industry.

Take a meeting with the key management personnel and ask them individually to define the core values behind your brand and key competitors.

Review feedback and determine cost effective ways to promote your point of difference to prospects and customers.

Ensure that all key players within your organization are unified and ‘on board’ regarding core beliefs within your brand.

3. Brand Strategy

Take a closer look at your most recent marketing efforts.

Every campaign should closely conform to the core beliefs of your organisation. If an evaluation uncovers areas that are drifting away from the core structure of the brand, take this time to ensure future campaigns represent your brand more effectively target markets.

4. Customer Analysis

Conduct quantitative and qualitative research with regard to customer loyalty.

Increased customer loyalty is a fundamental goal of brand advertising.

Aim to continually increase brand awareness and build a stronger brand loyalty with every campaign. Ensure that every customer’s interaction with your business reinforces these values. As expectations are consolidated over time and the result is increased consumer confidence.

5. Customer Journey

Study how the customers come to purchase your products, and by what means they were brought to the business.

Understand better their shopping habits and you will uncover their unique buying patterns. Get in the head of your buyer and you will be able to see how they feel towards the overall brand of your business.

Boost your customer loyalty with a professional brand audit

Roundhouse has been providing world class brand design services since 2001. Our expert team delivers innovative and highly targeted brand services with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable brand design services that deliver maximum ROI. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email :

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 6 Essentials for an Effective Brand Identity

3. A Simple Guide to Client Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

6 Keys to Brand Strategy Development

by Saul Edmonds
6 Keys to Brand Strategy Development.png

Brand Strategy Development

The bigger a brand gets, the smaller it should act - because no one likes big.
Andy Spade

How to Develop the Right Brand Strategy for Your Business

Your approach to brand strategy should be something that changes and is developed as your business grows over time. 

Effective branding demands a clear understanding of your niche, your target customers and your competitors.  Align your brand strategy to match the internal operations of your business.

The best approach is a comprehensive one that incorporates a variety of important elements, including:
1. Get Your Brand Name Right
The name of your brand is a powerful part of what you represent. It sets you apart from your competition and allows you to connect with your customers in a meaningful way. This is something that is extremely important and you should to take time to consider carefully. 
2. Conduct Careful Research into your Market and Target Customers
An important part of a successful brand strategy is to get deep into the mind of your customers. The key components of the strategic planning processes are both knowledge-based and experienced-based. Conduct quantitative and qualitative research of the customers within your target market to understand and serve them better.
3. Monitor and Measure Your Success
The success and growth of your brand needs to be something that is constantly monitored and measured. These days, that does not always directly relate to return on investment (ROI). Instead, ROO or return on objectives is a much more accurate way to examine the results when implementing set goals for your business. 

Try to approach the process of brand strategy development in a systematic way and monitor your progress in relation to specific objectives in a holistic way.
4. Send the Right Message to the Right People at the Right Time

Spend a lot of energy on the development of your brand message. Get the word out about your brand to those who need to know! It is recommended to include a message platform for the delivery of your brand through a variety of social media channels, live events and digital media.

The best strategy is one that covers all bases.

To understand more about the right brand strategy for your niche, why not spend some time investigating your competitors? Understand why they succeed and how you can offer a significant point of difference.
5. Build your Brand on Solid Foundations
Start by building a solid brand. Your brand’s architecture needs to be strong and this means that every element within your business needs to relate coherently and deliver value and support to the whole. 

Solid brand architecture is the secret ingredient behind business growth and should not be taken lightly. Every brand needs to be carefully developed to succeed within a competitive marketplace.
6. Organisational Alignment and Strategy
Your brand strategy demands careful tactical planning. 

Ensure that a common understanding has been reached with all of those within the organisation and develop a careful plan to get everyone on the same page. It is important to communicate clearly what makes your brand unique. You may need a media consultant to help you to create a story about your brand that clearly sets you apart and places your brand in a class above your competitors.

Is your brand delivering you the success you deserve?

Roundhouse offers professional brand development and design services. We take the time to understand you and your business and deliver targeted solutions that stand out from your competitors.

Get started. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email :

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Handy Brand Glossary

2. Why Work with a Brand Agency?

3. Brand Identity for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

A Handy Brand Glossary

by Saul Edmonds

A Glossary of Brand Terms

"Your premium brand had better be delivering something special, or it's not going to get the business."

Warren Buffett

What is a brand? 

A brand glossary

Your brand is a key to your success. The fundamental importance of branding should never be underestimated.

Memorable branding - across online platforms and the offline world - has never been more important than today.

Branding as a broad term has diversified into specialist brand niches.

Brand experts refer to a variety of 'brand terminologies' which seek to address the various aspects of brand management.

Learn more about the science and art of branding with our handy branding glossary below.



Branding Glossary


Above all, a brand is more than a logo. A brand is the total representation of a company: the sum of its communication. 

Your brand is the key concept that forms the foundation of your business. 

It is the ideas or associations created in the minds of your customers, prospects and employees.

It is the promise of quality that seeks to be daily reinforced by customer experiences.

Brand Architecture

'Brand architecture' refers to the structure of brands within brands. For example, iPhone and iMac are brands within the Apple company. In this instance, Apple is referred to as a 'master brand' and the iPhone is in effect a 'sub brand'. Brand architecture is the broad analysis and strategy as to how to utilise these integrated brands for maximum advantage.

Brand Audit

A brand audit is an detailed assessment of the strengths and weaknesses of a brand. This may include an extensive review of advertising and marketing collaterals, identity components and communication strategies and actions.

The goal is to access how effectively a brand is being represented within the marketplace.

A consistent process of brand auditing is essential to ensure continued long term success.

Brand Awareness

Brand awareness seeks to measure the effectiveness of your brand amongst your target audience. Do people understand your brand and actively resonate with your brand message?

Brand Differentiation

Brand differentiation refers to the 'point of difference' a company achieves relative to its competitors. Branding must actively strive to promote differentiation - that is, the values, products and services that are unique to your company alone. Identify what is it that makes your product or services more desirable than those offered by your competitors.

Brand differentiation seeks to position your brand competitively within your marketplace.

Brand Equity

Brand equity is a broader assessment of a brand in relation to brand recognition, respect and popularity. Brand equity directly equates with the value of a company. Greater brand equity is associated with increased value.

Brand Identity

Brand identity is also known as corporate identity or sometimes company identity. This is the logo and associated visuals of a brand. Brand identity is the graphical representation of a company across all marketing collaterals - from business cards, to brochures, letterheads, websites and more.

Brand Image

Brand image is the perception of your brand amongst your audience, customers and prospects.

It is the combined impression that people have of your company, products and services.

Brand Strategy


Brand strategy is a strategic solution to position your brand effectively for success.

It is the cornerstone of your marketing plan and forms the basis for ongoing brand management.

Do you need assistance with brand design or your brand strategy?


Roundhouse has been providing quality brand design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional design experience.

We are dedicated to delivering strategic brand design with a high ROI. We work to understand you, your business and your customers and tailor a unique brand solution to increase your profitability. 


Saulke (1).png

We can help grow your business and your brand.


If you enjoyed reading this article, you may also enjoy the following:

1. What makes a great corporate identity?

2. 4 Reasons to Choose a Brand Agency

3. Brand Management for Small Business



4 Reasons to Choose a Brand Agency

by Saul Edmonds
4 Reasons to Choose a Brand Agency.png

Why you should choose a brand agency for growing business

“A business based on brand is, very simply, a business primed for success.”
(David F. D’Alessandro)

What is a brand agency?

A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The 'brand message' is then broadcast via promotional channels and marketing collaterals.

The broad goal of a brand agency is to understand the culture of a company, discover points of difference with competitors and communicate genuine value to target audiences.

A strong brand makes connections with people and resonates for a lifetime.

Brand Agency Services

A dedicated brand agency offers a complete range of brand and design services. Ideally, all services will be provided 'in house' to ensure consistency of approach. Brands are built from concept to completion with custom designed 'strategic solutions' that adhere to a realistic budget.

Brand agency services consist of integrated digital marketing, online and offline strategies that boost engagement and extend market reach. This includes:

  • Strategy and Planning

  • Creative Consultation

  • Branding

  • Advertising & Media

  • Web Design

  • Graphic Design

  • Marketing Collateral

  • Content Creation

  • Digital Stratgey

  • Social Media

  • SEO & Online Marketing

  • Mobile Services

Brand Agency Values

Value sensitive brand design.

Values are systematically applied through the branding process. Central to this is a sensitivity to the needs of stakeholders (both individual and groups), a commitment to tools and technologies that enhance objectives, and the pursuit of continuous progress above perfection.

Brand Agency Results

Effective branding creates long term financial results.

A brand agency seeks the following broad outcomes for every client:

  • Establish competitive advantage

  • Grow market share

  • Strengthen customer relationships

  • Provide holistic brand experiences

  • Generate impact with small budgets

  • Streamline process to achieve measurable results

Top 4 Reasons to Use a Brand Agency

1. Strategic Marketing

Strategic marketing highlights a brand in a crowded marketplace.

The goal of strategic marketing is to win prospects by emphasis of the 'point of difference' to competitors. This is achieved by communicating company strengths to customers to build product / service recognition and brand value. Brand agencies aim is to provide consistently better 'value' in the competitive landscape. The 3 key questions they address are how, when and where should a brand engage its audience.

2. Creative Communication

Creative communication increases the effectiveness of advertising, marketing and brand management.

A brand agency offers creative communication services to generate value - for brands and people. They provide professional 'creative thinking' . A creative and thoughtful approach to communication enhances advertising, marketing and overall brand success.

3. Custom Designed for your Audience

Custom designed brand services 'connect the dots' between ideas and people.

A brand agency seeks to build relationships that resonate - between a brand and its customers. Branding is ultimately about creating sustainable relationships and community. Customer relationships are at the core of every brand outreach.

4. Higher ROI

A brand agency will maximise the return on investment with a highly targeted strategic campaign. 

A streamlined focus costs less and delivers more. Clients have increased confidence that advertising, marketing and brand management will deliver results. Outcomes are consistently monitored to ensure goals are met.

Can you extend the reach of your brand?

Every business must find their target market. Increasingly, people are searching for products, information and services online. 

Brands must adapt to the online space while maintaining offline strategies.

As a leading brand agency, Roundhouse specialises in helping businesses develop their brand both online and offline.

We serve clients across a broad range of industries including: retail, wholesale, construction, creative industries, legal, medical and more.

How can Roundhouse's Brand Agency Services help your business?

Brand marketing is the most effective strategy when promoting your business online and offline. Brand marketing ensures a consistency of approach across all channels - from web design to social media, printed collaterals and point of sale. Your brand - and all it represents - is at the core of the entire marketing campaign.

Roundhouse's team  works closely with each client from initial consultation to final implementation. We develop highly tailored solutions to meet your individual needs. We take the time to understand you and your business.

Not only does Roundhouse guarantee world class branding for your audience, we also in build Search Engine Optimisation strategies into our brand solutions with our unique 'Content Power' system. This will boost traffic online and increase your market share.

In business since 2001, Roundhouse has custom designed brand strategies for numerous companies throughout Australia.

Will you be next?

So what does Roundhouse's Brand Agency Services include?

  • Personal Consultation

  • Detailed Research / Analysis

  • Strategic Planning

  • Creative Innovation

  • Professional Design

  • Implementation

  • Monitoring

  • FREE LIFETIME service and support

Saulke (1).png

As an industry leading Brand Agency, Roundhouse can help you extend your brand and connect with your audience.

Talk to Roundhouse. We can help.

Schedule a free, no obligation consultation.

See our portfolio here.


If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business

2. Brand Marketing: 6 Top Tips to Boost your Brand Online

Brand Identity for Business

by Saul Edmonds

An Introduction to Brand Identity

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” 
Seth Godin

What is Brand Identity?

Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication elements.

Brand identity can be defined as the sum concepts expressed visually by a brand. It is the visual extension of a brand.

Brand identity must communicate exactly what a brand is about - clearly and consistently - across diverse media. It should speak directly to the target audience and actively promote engagement. It effectively represents the culture, personality, market position and ideology of the brand itself.

Brand Identity and Visual Presentation

Brand perception is strongly related to visual presentation. How a brand is actively perceived ('identified') by customers and prospects relies heavily on design elements that communicate effectively. People are strongly influenced by visuals.

An effective visual identity is formed when logo, fonts, colours and style combine to create distinction. A consistent brand identity that achieves high relevancy with a target audience is key to sustained growth in a crowded marketplace.

Brand Identity and Logo

Logo design sets the foundation for effective brand identity development. A logo is sometimes referred to as a 'brand mark'.

A logo is a graphical symbol designed to represent the brand, service or product. A successful logo design creates impact. It is functional, memorable and imbued with brand message. It must serve effectively across a variety of media, both online and offline.

Colour remains a key element of brand identity. Choose colour to accentuate point of difference with competitors.

Brand Identity and Concept Design

Brand identity extends beyond the logo to include all visuals elements used in communication and strategic campaigns. Symbols and characters used in addition to the logo help to define the brand amongst consumers. Examples of this include Nike's swoosh. Symbols reinforce brand identity and extend relevance. They present strong visual images that are easier to remember than product names.

Use Brand Identity to Express Yourself

Express your brand to the world with a clear brand identity.

A brand identity communicates the 'whole'. This includes brand mission, promise, advantages and unique points of difference. A successful brand identity promotes brand loyalty, customer satisfaction and motivates employees to proactively represent company ideals.

Grow your business with a well designed brand identity.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.



    by Saul Edmonds