The Importance of Design Thinking

by Saul Edmonds

What is Design Thinking and How Can It Benefit Your Business?

We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

What is the Business Value of Design Thinking?

In the past few years the term 'design thinking' has really become quite popular with academic institutions.

Even though the concept has been around for several decades, it is just now getting more popular with business owners.

Making and Doing - Not Just Thinking

One of the reasons it can be a challenge for people to wrap their heads around this concept is because it can have different meanings for different people.

The key message, however, is the that the term 'design thinking' is essentially more about doing and rather less about thinking. That is the real power of design thinking - when actively applied to the making and doing process. 

The process of design thinking can help your business to overcome problems by focusing on unique strategies to overcome these issues rather than one big dominant idea to grow the business. With design thinking you attack the problem at the source, then look for individual solutions that will address the issue at hand. By creating a structured process to solve problems, you help those in the organization who are non-designers to better understand the concept.

One of the key components of design thinking is allowing everyone in the organization to be on the same page. Team dynamics can often cause a project to go off track because too many people are pulling the project in too many directions at the same time.

Why design thinking is so important is that it relies heavily on these individuals to contribute their own ideas to the project, while keeping everyone together on the collaboration. The process of design thinking has to be ever changing and evolving or it becomes stale. 

Thinking Outside the Box

More companies are beginning to think outside the box when it comes to design thinking, breaking free from the traditional concepts of first having a user understanding, then the design process, followed by after action learning.

The future for design thinking is all about being able to push outside the comfort zones of the past, being able to understand more about statistical data in the design. 

The future of design thinking is changing faster than any time in our history.

We now have the capability to implement tools that are designed to acquire, build, and apply certain data sets. While utilizing these programs, design thinkers and designers are able to work together more easily and predict more accurately how their combined thinking can affect the growth of the company.

From here, by using design thinking more accurately, you can scale up successes and grow the company with more predictability.

When a company utilises design thinking in their plans for growth, it has a ripple effect of creating a benefit for society as well.

Design thinking is a tool for growing your business.

Are You Discovering the Power of Design Thinking for Your Business?

Roundhouse is a full service Creative Agency. We understand that strategic, creative thinking is essential for every business to succeed today. If you wish to learn more about how design thinking can be applied to your unique business and niche target customers - talk to us today.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified design expert.


Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

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If you enjoyed reading this article, you may also enjoy the following:

1. Is Your Website Ready For Mobilegeddon?

2. A Guide To Successful Product Development and Branding

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Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

What's the Right Way to Talk to Graphic Designers?

by Saul Edmonds

How to Communicate Effectively With Your Graphic Designer

The most important thing in communication is hearing what isn't said.
Peter Drucker

From Idea to Winning Result

One of the biggest challenges when it comes to graphic design if - getting the idea in your head - to the designer and onto paper effectively.

Not being able to communicate with your designer can turn a simple idea into a long tedious and laborious process.

Your job is to effectively help the designer and their team to better understand exactly what the idea is.

Here are some effective ways in which you as the client can help the graphic designer to better complete the task at hand.

Speaking Up Early

If you want the finished product to be exactly what you envisioned, you need to speak up early and frequently with the graphic designer. The most frustrating part for the graphic designer is getting to the end of the project and finding out an issue is now arisen that could have been easily handled much earlier in the process. By speaking up more often, those changes can be implemented along the way, saving time and resources for everyone involved.

Look over each draft you receive from the art team, and clearly make any adjustments in the follow up meetings. If you don't tell the design team anything, they will never know that there is an issue that needs to be addressed.

Being More Specific

If you want the finished product to be more in line with your original designs, you have to give input to the design team that is specific. Telling them something doesn't look right is too general and leaves it up to the interpretation of the artist.

Be specific as possible and give examples if you can. If the font is not what you envisioned, have a few samples of fonts that you like on hand. This will help to get your message into the designers head more easily.

Rather than telling the graphic design team that something needs to pop, tell them you want this specifically done.

Focus on Improvements, Not on Mistakes

Most people in the world of design are very thick skinned. They have to be able to accept criticism in order to create projects in line with their clients needs. While they are in an industry that is receptive to being critiqued, you do not want to get on their bad side by focusing on mistakes and calling their judgement into question. There is no reason to take this low road when you can focus on the high road.

Consider your designer as a trusted team member, and use discretion when discussing things you need changed. Simply make a suggestion to a different style or picture and move on.

Pay Close Attention to the Designer

If your graphic design has some input on changes they feel will better the project, listen carefully to what they have to say. This is how you get to be inside the designer's head and learn more about limitations and the process involved. The design team has been doing this sort of work for many years. They are in a better position to tell you when a font, style, or color is not going to be as effective with an audience as another choice would be.

Allow them to use their experience to help along the project, and continue asking for their input as to why these changes need to be implemented.

Giving Your Graphic Designer a Little Freedom

When it comes to graphic designer, those artists are dealing with customers from every end of the spectrum. Some customers bring too little ideas to the table, while others bring such specific ideas there is no room to wiggle. If the design team comes back with a draft that is different that your original idea, don't dismiss it right out of the gate.

Allow the team to explain why they chose this direction and how it could be beneficial to the overall project. 

Final Thoughts

If you can approach your designer in a more personable manner and allow them some flexibility, you will be amazed how the final product will look. Take the time to stay involved, offering helpful tips along the way so the project does stay on the right course, but at the same time allowing the designers some flexibility.


At Roundhouse, we provide free lifetime support on every project. That means, that whenever you have a question, need assistance or personalised 'one to one' advice - we take the time to talk to you and learn more about your business and goals. We work to serve our clients both now and for the long term. 

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email :

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to encourage your website visitors to stay longer.

2. Top 10 questions to ask when hiring a web design agency.

3. How to sell your brand in a sentence.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


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Nest Lifestyle Homewares Website

by Saul Edmonds

We recently launched the new website for Nest Lifestyle Homewares. Nest has a great range of unique homewares, so make sure you check them out !

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds